If your website ranks poorly in Google, I can help it perform better in the search engine results.
I will perform an audit on your website to ensure it conforms to Google’s latest T&Cs and optimization guidelines, which, if not adhered to, will negatively impact rankings and even result in a penalty that will severely damage your website's reputation.
The areas I will investigate and improve on are as follows.
Keyword Analysis
These are the phrases you want your website to rank highly for. Keyword placement, density, and difficulty all affect search engine performance.
Content Alignment
Making sure website content aligns with your search intent.
Quality Content
Content needs to be relevant, interesting, and concise, and perhaps paradoxically, it must be written to impress people, not search engines.
Website Copy
How copy is written can positively or negatively affect rankings. The use of targeted synonyms and proper use of grammar and syntax can all make a difference.
Image Optimisation
Images need to load fast. They should be correctly compressed and in the best format. The descriptive element, the ALT-Text, must be written to fully exploit their optimisation potential.
Page Load Time
How quickly a web page loads in a browser is a ranking factor. A page that takes too long to load will be penalized. Many on-page and off-page elements can cause this.
Primary Keyword Optimisation
Your primary keywords need to be included in: Title tag, Meta description, H1 tag, Body content and URL slug.
Title Tags and Meta Descriptions
These need to be compelling and unique, and conform to Google’s guidelines.
Internal Linking Structure
When used correctly, internal links can help your rankings. Link efficiency, structure, and naming are all essential components of a well-optimised website.
Overall User Experience
A website must be easy to navigate, and the content should be efficiently delivered.
Post Analysis SEO Strategies
Once the on-page factors are sorted out, it helps to implement an ongoing, long-term off-page strategy to maintain and improve rankings.
No magical solution or secret formula exists to make this easy, although other SEO companies may try to sell you one. However, with a little bit of knowledge and a consistent approach, you can put the odds in your favor and outsmart the competition.
The Cost
As this depends on many factors, such as the size of the website, its platform, the age of the site, and so on, we will need to have a chat so I can learn what your needs are and how best to achieve them.
But as a point of reference, an audit for a typical small business website consisting of six pages will cost around £89.
